Our choices construct our relationships,
careers, world-views, and identities–
we are the sum of our choices.

Sheena Iyengar HeadShot

I believe our ability
to create meaningful choices remains our greatest tool for innovation.



Best-selling author of “The Art of Choosing,” which was named one of the best business books of 2010 by the Financial Times.


Two-time TED mainstage speaker.


In 2011, included as part of the "Thinkers 50" - the 50 Best business thinkers in the world.


S.T. Lee Professor of Business at Columbia University.



"No one asks better questions,
or comes up with more intriguing answers."

-Malcolm Gladwell

Author of The Tipping Point, Blink, and Outliers



Big Questions

Choose A Question to Learn More About My Work

Why is choice important?

What does it mean to be authentic?

What is the art of choosing?


What does it mean to think bigger?

How do you study authenticity?


What's On My Mind